In the afternoon of the fourth day, the participants listened to a presentation by Jihyun from IWO/Better World. The presentation was on CSR and gave detailed information on how it works to collaborate with a corporation. Jihyun also gave more tips on how to position your organisations for different stakeholders. The key was to provide extensive information and prove that you would be reliable and responsable partner to work with. She also gave tips on how to manage your collaborations and making sure that you can present them with authenticity and transparency.
After a break, there was a seminar with Francesco from the University of Illinois, USA. Since PATH is also doing a collaboration on impact measurement with this university, Francesco gave a detailed explanation on how it works with impact assessment and gathering data. In order to show the outcomes of our projects, we need to gather data and have them analysed to be able to show the connection between the projects/work camps and the positive changes we see in volunteers and communities.
Francesco also explained the way the survey will work, since the organisations hosting Local Awareness Raising Actions will also make a survey before and after their projects. This data will then be analysed by the University of Illinois.
After the seminar the participants were divided into reflection groups and together asked to create ‘macro categories’ to be used in the next activity.
Examples of macro categories which were chosen:
- Heritage knowledge
- Heritage interest
- Cultural understanding/awareness
- Tolerance/respect for diversity
- Value of work
The task was then to turn the macro categories into micro categories, meaning the specific goals that each category was related to. For example the macro category – >
Respect for diversity was divided into:
- Volunteers are aware of culture differences
- Volunteers appreciate to be with people from different cultural backgrounds
- Volunteers encourage others to respect and appreciate diversity
The groups then proceeded to create statements or questions which could be used as indicators in a survey. Respect for diversity was given these four indicators:
- I feel that i am aware about the culture differences
- I appreciate to be with people from different culture backgrounds
- I encourage others to respect, appreciate, diversity. (ex. I post on Social Media articles about the respect for diversity)
- I am able to communicate (without stereotypes and prejudices) with people from different environments
This activity was then followed up the next day and the groups had the chance to revise and add to their indicators. So finally we ended up with complete indicators which will be sent to Francesco to use as a basis when they create the survey for the impact measurement project.
For example, again, respect for diversity was structured into these indicators:
- I feel that i am aware about the culture differences *
- I appreciate to be with people from different culture backgrounds *
- I encourage others to respect, appreciate, diversity. (ex. I post on SNS articles about the respect for diversity) *
- I am able to communicate (without stereotypes and prejudices) with people from different environments (ex I can make international friends)* -> (we discussed about this question and it is to be discussed further, was seen as difficult/complex)
- I have made international friends
- I want equality regardless gender/religion/education/origin
- I go to the museum or cultural festivals
*marks statements/questions from the previous session
The same process was done with all of the macro categories, and each group then presented their results to all. The other groups then gave feedback and suggestions and in that way all of the participants had an influence in the structure of the indicators.